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Want to be better at SWOT analysis? Try bargain shopping!

Analytics, studies and research can seem very artificial with inherent template formats used for some the most important business decision making tools. But there's a major flaw - no, it's not the logic of it, but the design and structure. It's the same build-up of results to a final set of actions. It makes us … Continue reading Want to be better at SWOT analysis? Try bargain shopping!

Why the products we use define us and vice-versa | How loyalty will make Lyft the better opponent over Uber

Why do we use the products that we do? What makes us decide we need such a product and must have it or at least try it in the first place? Is it just because the app is “trending” on the App Store? Never! else we’d have 13 new apps downloaded every day but no … Continue reading Why the products we use define us and vice-versa | How loyalty will make Lyft the better opponent over Uber

If the pie-chart was a Marvel character, it would be Storm – and why it should just be dropped

  I am passionately averse to the use of Pie-charts and have never been able to understand why a circular depiction with broken bits must be used when linear representations are available? Heck, the source data set in numbers would still show a better picture than the pie-chart itself. I watched a re-run of the … Continue reading If the pie-chart was a Marvel character, it would be Storm – and why it should just be dropped

Spotify Ads – really pushing the buttons to make you go Premium

I was a fervent Spotify user, from the morning routine to the late-evening runs my daily life background score was fueled by Spotify. My very first introduction to Spotify was as a teenager - one of my closest friend's NRI cousin had come visiting from the US to India and already owned an iPhone 4 … Continue reading Spotify Ads – really pushing the buttons to make you go Premium

Why Mobile doesn’t work for over half your Financial products’ clients

As experts in knowing and having the understanding of how to use your own product to perfection - we, as Product Developers and Managers often times forget that the user may not be on that same plane just yet - even if the need and willingness to adapt is present. The basic background of use-cases … Continue reading Why Mobile doesn’t work for over half your Financial products’ clients

Why the object defines its own abstraction and what makes us like or dislike it?

For a majority of the population the term "abstract" or "abstraction" can be a pure differentiating factor splitting the masses into those who are comfortable with the theory of it and those who aren't. Of course the object of abstraction plays a larger role here. From art - paintings, logos and sculptures to music, sound … Continue reading Why the object defines its own abstraction and what makes us like or dislike it?