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What’s better than MVP? RAT

You've definitely heard of the term MVP at almost every first draft presentation of new ideas or new versions of existing products. At its abbreviation level it stands for "Minimum Viable Product" which broadly translates to early iteration of a product that meets basic requirements of customers. If you step back and ask "What is … Continue reading What’s better than MVP? RAT

Data informed versus Data driven NPS

“How likely are you to recommend our product to a member of family, friend or a colleague?” We often see these surveys in emails or at the end of a service contract almost always. These questions and surveys are asking for future behaviors of the user and these scores heavily contribute to the overall NPS. … Continue reading Data informed versus Data driven NPS

Want to be better at SWOT analysis? Try bargain shopping!

Analytics, studies and research can seem very artificial with inherent template formats used for some the most important business decision making tools. But there's a major flaw - no, it's not the logic of it, but the design and structure. It's the same build-up of results to a final set of actions. It makes us … Continue reading Want to be better at SWOT analysis? Try bargain shopping!

Why the products we use define us and vice-versa | How loyalty will make Lyft the better opponent over Uber

Why do we use the products that we do? What makes us decide we need such a product and must have it or at least try it in the first place? Is it just because the app is “trending” on the App Store? Never! else we’d have 13 new apps downloaded every day but no … Continue reading Why the products we use define us and vice-versa | How loyalty will make Lyft the better opponent over Uber

If the pie-chart was a Marvel character, it would be Storm – and why it should just be dropped

  I am passionately averse to the use of Pie-charts and have never been able to understand why a circular depiction with broken bits must be used when linear representations are available? Heck, the source data set in numbers would still show a better picture than the pie-chart itself. I watched a re-run of the … Continue reading If the pie-chart was a Marvel character, it would be Storm – and why it should just be dropped

Spotify Ads – really pushing the buttons to make you go Premium

I was a fervent Spotify user, from the morning routine to the late-evening runs my daily life background score was fueled by Spotify. My very first introduction to Spotify was as a teenager - one of my closest friend's NRI cousin had come visiting from the US to India and already owned an iPhone 4 … Continue reading Spotify Ads – really pushing the buttons to make you go Premium

Why Mobile doesn’t work for over half your Financial products’ clients

As experts in knowing and having the understanding of how to use your own product to perfection - we, as Product Developers and Managers often times forget that the user may not be on that same plane just yet - even if the need and willingness to adapt is present. The basic background of use-cases … Continue reading Why Mobile doesn’t work for over half your Financial products’ clients