What’s better than MVP? RAT

You've definitely heard of the term MVP at almost every first draft presentation of new ideas or new versions of existing products. At its abbreviation level it stands for "Minimum Viable Product" which broadly translates to early iteration of a product that meets basic requirements of customers. If you step back and ask "What is … Continue reading What’s better than MVP? RAT

Data informed versus Data driven NPS

“How likely are you to recommend our product to a member of family, friend or a colleague?” We often see these surveys in emails or at the end of a service contract almost always. These questions and surveys are asking for future behaviors of the user and these scores heavily contribute to the overall NPS. … Continue reading Data informed versus Data driven NPS

Why the products we use define us and vice-versa | How loyalty will make Lyft the better opponent over Uber

Why do we use the products that we do? What makes us decide we need such a product and must have it or at least try it in the first place? Is it just because the app is “trending” on the App Store? Never! else we’d have 13 new apps downloaded every day but no … Continue reading Why the products we use define us and vice-versa | How loyalty will make Lyft the better opponent over Uber

Spotify Ads – really pushing the buttons to make you go Premium

I was a fervent Spotify user, from the morning routine to the late-evening runs my daily life background score was fueled by Spotify. My very first introduction to Spotify was as a teenager - one of my closest friend's NRI cousin had come visiting from the US to India and already owned an iPhone 4 … Continue reading Spotify Ads – really pushing the buttons to make you go Premium

Why Mobile doesn’t work for over half your Financial products’ clients

As experts in knowing and having the understanding of how to use your own product to perfection - we, as Product Developers and Managers often times forget that the user may not be on that same plane just yet - even if the need and willingness to adapt is present. The basic background of use-cases … Continue reading Why Mobile doesn’t work for over half your Financial products’ clients

Why the object defines its own abstraction and what makes us like or dislike it?

For a majority of the population the term "abstract" or "abstraction" can be a pure differentiating factor splitting the masses into those who are comfortable with the theory of it and those who aren't. Of course the object of abstraction plays a larger role here. From art - paintings, logos and sculptures to music, sound … Continue reading Why the object defines its own abstraction and what makes us like or dislike it?