“How likely are you to recommend our product to a member of family, friend or a colleague?” We often see these surveys in emails or at the end of a service contract almost always. These questions and surveys are asking for future behaviors of the user and these scores heavily contribute to the overall NPS. … Continue reading Data informed versus Data driven NPS
We have all used a money management app - maybe through our banking institution or a credit score monitor and some may even have been convinced to make room for their insurance provider’s app to take up valuable real-estate on our device. And if you have noticed they all manage to be functional clones - … Continue reading User Discoverability in Fin-Serv Apps
Why do we use the products that we do? What makes us decide we need such a product and must have it or at least try it in the first place? Is it just because the app is “trending” on the App Store? Never! else we’d have 13 new apps downloaded every day but no … Continue reading Why the products we use define us and vice-versa | How loyalty will make Lyft the better opponent over Uber
I was a fervent Spotify user, from the morning routine to the late-evening runs my daily life background score was fueled by Spotify. My very first introduction to Spotify was as a teenager - one of my closest friend's NRI cousin had come visiting from the US to India and already owned an iPhone 4 … Continue reading Spotify Ads – really pushing the buttons to make you go Premium
As experts in knowing and having the understanding of how to use your own product to perfection - we, as Product Developers and Managers often times forget that the user may not be on that same plane just yet - even if the need and willingness to adapt is present. The basic background of use-cases … Continue reading Why Mobile doesn’t work for over half your Financial products’ clients
For a majority of the population the term "abstract" or "abstraction" can be a pure differentiating factor splitting the masses into those who are comfortable with the theory of it and those who aren't. Of course the object of abstraction plays a larger role here. From art - paintings, logos and sculptures to music, sound … Continue reading Why the object defines its own abstraction and what makes us like or dislike it?