Spotify Ads – really pushing the buttons to make you go Premium

I was a fervent Spotify user, from the morning routine to the late-evening runs my daily life background score was fueled by Spotify. My very first introduction to Spotify was as a teenager - one of my closest friend's NRI cousin had come visiting from the US to India and already owned an iPhone 4 … Continue reading Spotify Ads – really pushing the buttons to make you go Premium

Why Mobile doesn’t work for over half your Financial products’ clients

As experts in knowing and having the understanding of how to use your own product to perfection - we, as Product Developers and Managers often times forget that the user may not be on that same plane just yet - even if the need and willingness to adapt is present. The basic background of use-cases … Continue reading Why Mobile doesn’t work for over half your Financial products’ clients